![Sankofa : Azawi wraps year up with "Outside" visuals](/storage/blog_image/Outside video Azawi out_1702716350.jpg)
Priscilla
Zawedde, better known by her stage name Azawi, has acknowledged that she has a
purposeful desire for everything, picturing herself as a Grammy winner, a UK
stadium full of fans, and a South African stadium. Following the incredible
reception that her debut album "African music" received—many people
considered it to be the best female album released in East Africa in a long
time—most music fans were eager to hear what masterpiece Azawi would release
next.
"Who
does one call when seeking to surpass Azawi?" An industry executive once
asked.
As
it turns out, only Azawi can surpass Azawi, as she once again broke through the
glass ceiling with "Sankofa", her sophomore album, whose launch was
intrinsically woven with a follow up concert at Serena Hotel, setting the
youngster's rocket off to a new stratosphere.
"Sankofa",
a call to reminisce the past in order to forge ahead, aligned new stars in
Azawi's galaxy, as she had no time to sleep upon the the completion of her
concert, speeding off to the airport right after performing her last song,
getting onboard a Kigali bound jet, as she had been nominated for Africa's Best
Newcomer at the first ever Trace Awards.
Azawi
seals off a jam packed final quarter for the year 2023 with a visual offering
for "Outside", one of the songs that features on her
"Sankofa" album.
Produced
by Ghanaian producer Groovy World, "Outside" is an upbeat Afro-pop
song that calls upon everyone to let loose, have fun and break free from the
shackles of the house, hence the title, "Outside".
Swangz
Avenue enlisted the services of frequent collaborator and alumnus, Aaronaire,
who is currently riding off the success of mega smash hit, "Believe",
a song label mate Vinka collaborated on with new kid on the block, Dax Vibez.
In
the "Outside" video, Aaronaire creates for Azawi, a minimalistic,
colorful, African utopia in which Azawi flexes her definition of cool, hangs
out in an orbit of millennials and Gen Zs on a rooftop, as they drink, dance
and conversate the moment away.
Aaronaire pushes his boundary in terms of fashion, dance routine and color harmony as you can tell that Azawi's aesthetics rubbed off on his craft.
With
a sack load of treasures, gems, a continental nomination and an album, Azawi
has no plan for rest as she further cements her position as East Africa's most
talented and prolific youngster at the current moment.
Stream
outside
Here:
azawi.ffm.to/sankofa