Rowland Raymond Kaiza (born 1990), better known by his stage name BigTril is a Ugandan rapper, producer and songwriter. He is widely known for his
hit single "Parte After Parte".
Early Life
Rowland was born in 1990 in Uganda. He was raised as the fourth child out of five by single
mother, Esther Nankinga. He attended Turkish Light Academy for his O and
A-levels before graduating and gaining admission to Makerere University for a
bachelor's degree in Journalism and Mass Communication.
He was a very smart student with good grades. He
dropped out after one year to pursue a musical career.
2010-2018: Career beginnings, minor hits with Baboon
Forest Entertainment, signing to new label, Striker Entertainment
Rowland has stated his stage name, BigTril,
to be an acronym for "Born in Greatness To Rise into a Legend". He
did a lot of rhymes and poetry in high school but claimed that he never planned
to venture into music but it rather 'called out' to him
Rowland started out by battle rapping also known as
underground rap while still in Makerere University at Club Rouge
and Nana hostel. It was during one of these rapping sessions that he hooked up
with GNL Zamba (GNL
popularized Lugaflow before
relocating to the USA) who signed him to Baboon Forest Entertainment. He worked
with BFE for three years before working as a radio host on X Fm (a radio
station in Uganda).
During this
time, he released minor hit singles that failed to gain popularity outside
Uganda such as "Push Harder" in 2012, "Pretty Girls" in
2015, "Bad Gyal Ting" in 2017 and "Giddem"
Background and
inspiration
BigTril has discussed the inspiration behind the song saying it came
when he was in the studio and decided to take a break when he got no vibe. He
watched a video on Instagram. The clip was taken from a TV interview with
Ugandan-American pastor, Martin Ssempa on NBS Television in December 2012. Martin Ssempa made
controversial comments while talking about the LGBTQ community.
In a heated argument with an LGBTQ rights activist, Ssempe complained about how
the youth only care about the glamorous life of partying day after day,
"party, after party".
BigTril replaced the 'y' in 'party' with 'e' so it would became 'parte'
which he repeated over and over until it became a catchy hook. He produced the
beat and wrote the song on the same day
Composition
"Parte After Parte" is a hip-hop/rap song that runs for two
minutes and forty-seven seconds with a fast beat which sounds like an early
2000s hip-hop song from any Anglophone African country with arrangements of a
suo or konto sound infused in it.
Promotion and popularity
BigTril performed the song during the four-day Nyege Nyege festival held in Jinja, Kenya two weeks after
its release. It became an unofficial Nyege Nyege festival anthem.
The song grew more popular when it was used in memes that circulated
round the internet catching the attention of Nigerian, South African and Kenyan
citizens as well as other nations.
Nigerian artistes such as Wizkid, Davido, Zlatan Ibile, and Olamide expressed their love for the song with Wizkid
endorsing it and Davido calling it a 'nice song'. Olamide was seen singing to
it in a video he posted on social media. Mayorkun, another Nigerian artist also posted a video of him
singing the song on his Instagram story.
Its popularity was not limited to only African nations. American Grammy Award winning rapper, Cardi B posted a video of her and husband, Offset singing and dancing to the song while leaving a
bar on the latter's birthday.[14]
"Parte After Parte" was one of ten African songs listed
in The Guardian's 2019 in African
pop: 10 must-listen tracks published on Christmas Eve 2019.
Music video
An official music video directed by Kino Filmz was released on the 13th
of September, 2019. It hit a million views after three months. As of
September 2020, the video has 1.9 million views.
