AVM real names Alice Violet
Mutumba is a Ugandan born, British grown and proudly African who is about to
top charts and blow up airwaves with her British African, progressive Afro
beats sound. Alice Violet Mutumba “AVM” has been in the entertainment industry
since the age of 6, starting as a child TV star in Uganda.
She moved to London, England
at the age of 8. While in the UK, she nurtured her talents in singing, song
writing, basic music production, TV presenting, acting, events management
(Director of Music On The Catwalk). At the age of 18, Alice started doing
professional music after being encouraged by her Performing Arts A’Level
teacher and later after college, she enrolled in a music technology course.
The Afro-Pop singer started
co-writing and producing pop songs with a German freelance producer. She co-
wrote three demo songs with him which were sent to various record labels and
picked up by Nigel Wilderman, a Virgin Record label A&R executive who
advised AVM to continue song writing.
Away from music, AVM
established a creative company called True Media and through the organization
edited and published 5 popular editions of True Magazine, which were
distributed across the U.K. “I will continue the magazine as a business venture
in the future.” She told ChimpLyf. She later went on to create a live music and
fashion show concept entitled ‘Music On The Catwalk’ (MOC).
MOC has been produced in both
London and New York. AVM has also worked as a producer on the NEA (Nigerian
Entertainment Awards) one of Nigeria’s biggest Music Award Shows in 2009, 2010
and 2012. She has also briefly managed other artists, being part of the
founding group that created UK girl group, ‘Ange Noir’. AVM has finally
connected with top producers for her upcoming debut album.
With her first single Kwata Ko due for release
on the 26th of June, and is ready to embark on a journey to obtain her goal as
the No 1 Afro – Beats Artist in the world. “This IS New Africa, (TINA). I hope
to bring something unique to the African music movement, and believe that my
brand of Progressive Afro-Pop, will do just that.” She speaks of her career
ambitions. At the moment, Alice Violet Mutumba “AVM” has four songs; “Kwata
Ko”, “Whine Up”, “Lino Esanyu” and her latest single, “Tuzine”.
